Creative opportunities for youth – The new age of startups & social media
April 17, 2021 - Online

What is Augmented Europe?

Augmented Europe (AugE) is a joint project of 4 European organisations who want to foster a stronger European sense of community, through a series of events on prototyping new ideas, solutions and innovative policies on social inclusion (MEET - Milan, November 2020), intercultural understanding (Public Art Lab -Berlin, December 2020), nature and climate change (RICX – Riga, March 2021) and new models of employment, creativity and entrepreneurship (MADE – Thessaloniki, April 2021). AugE is funded by the Europe for Citizens programme.

About the Thessaloniki Ideathon

Its objective will be to raise awareness and create an open dialogue for the need and how to connect creativity, creative tools, startups and young people. Also, to find ways to motivate young people, enhancing at the same time their digital and communication skills. Moreover, to provide networking opportunities to young people, to exchange ideas in using new technologies and especially Social Media as a tool for creating employment and startup / business opportunities.

Europe and the whole world are facing an unprecedented health crisis, which is affecting all forms of activities and relationships. Economies on global scale are fighting to avoid long lasting depression. Unemployment is on the rise and youth employment might be negatively affected too.

The importance of creative industries, creative tools, new technologies and synergies is at an all-time high. Our ideathon will try to share interesting case-studies relating to youth employability, opportunities and job creation (how a talent / hobby can turn into a business, focus on inspiration for self-motivation, self-development, leadership skills etc). We want to offer a positive environment for young people to feel creative and to be open to expressing themselves about their future. Today’s youth all over the EU are facing similar difficulties and challenges after all.

Thessaloniki Ideathon Agenda

Times are in the local Thessaloniki time (EET - Eastern European Time)

13:00 – 13:15 Welcome from all AugE partners

13:15 – 14:30 Fireside chats with the Creatives!

Fireside chat with Souzana Theodoridou, Start Up Program Manager at Microsoft, Co-Founder & Managing Director of Grekaddict, Co-Founder of SEO Copywriting Agency. Souzana is a passionate, tireless entrepreneur with a seemingly endless fund of creative and innovative ideas.

Fireside chat with Lucy Xu, Founder & CEO of The Port, an international marketing and business consultancy, enabling startups in Greece and similar emerging tech markets to realize their highest potential, by exploring a unique thesis on the potential for innovation, cooperation, and expansion that exists across ecosystems.

Fireside chat with Dimitris Dimitriadis, Digital Futurist. We will be discussing with Dimitris how exponential technologies shape the way we communicate and tell stories now and in the future.

14:30 – 15:45 Parallel Workshops and Ideathon - discussions by all participants

Workshop I
What Every Founder Should Know About Marketing
Lucy Xu, The Port, Founder & CEO

This workshop will feature best practices derived from Lucy’s work and experience with startups in emerging tech markets across the world. In this workshop, we will be presenting marketing and sales tools for founders and teams to transform ideas into businesses.

Here’s a walk through of some areas the workshop will touch upon:

● How to bring your idea to life with the foundational Business Model Canvas,
● How to create robust Buyer Personas and use them to effectively target customers,
● How to craft a sales process to reach international prospects, and
● General tips for communicating and conducting business on a global scale, especially in our location-agnostic era.

Bring your ideas, business plans, and questions!

Workshop II
How to start today your personal brand on social media
Dimitris Dimitriadis, Digital Futurist

Everyday stories from ordinary people, that make a dent in the universe of social media. Have your smartphone and tablets ready for action!

Dimitris Dimitriadis’s contacts:

Workshop III
Creating innovative entrepreneurial models
Dr. Naoum Mylonas, Assistant Professor, Department of Tourism, Ionian University

The scope of the workshop is to develop the entrepreneurial culture, elementary knowledge, and skills. During the first phase, the workshop will introduce several issues about entrepreneurship, the main characteristics of entrepreneurs and the fundamental terms of creativity and innovation. During the second phase, the workshop will address appropriate tools needed to develop entrepreneurship and business innovation; case studies will also be provided to connect with the current startup & business reality.

Dr. Mylonas’ research and teaching are focused mainly on entrepreneurial networks, entrepreneurial personality and behavior, gender issues, and the creative industries.

15:45 – 16:15 Final presentation of the ideas discussed at workshops - Ideathon Closing

MADE AugE team leader:
Vassiis Tsoulis

MADE AugE Ideathon Facilitators:
Konstantinidou Haroula
Liouta Valeria
Panagiotidou Katerina
Pouloutidou Christina

Registration Here



Final co-creation event – June 2021

Project Partners

AugE is promoted by:
MEET (Milano – IT) – coordinator
Public Art Lab (Berlin – DE)
RICX (Riga – LV)
MADE (Thessaloniki – GR)